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White label

Your brand on everything your customers see.

Every text, link and page a buyer or seller meets carries your name, your logo and your colour, and so does the app your team works in.

The Toyota app: the inbox with Mia Bennett’s enquiry answered by Toyota’s AI and a test drive booked; beside it, Mia’s phone with the same conversation from Toyota.

In your brandEvery screenboth engines, the app and the reports
Brands across your groupOne eachevery rooftop and marque its own
Every reviewOn your pagethe five stars build your name, not ours

Pick a brand above and every screen on the page changes with it.

The buyer’s side · Retail Engine

From the first reply to the review, every message is from you.

The first reply: Every enquiry answered in your name, from your number, in your voice.
The seller’s side · Acquisition Engine

From the photos to the payment, a seller only ever sees your name.

Sell your car, on your site: The form sits on your website, finds the car from its rego and answers from your own buying number.
Your team’s side

The system your team works in, under your name.

Your team signs in: Your mark and your colour on the sign-in, so it’s the group’s own system.
The difference

The same deal pack, with and without your name.

Off the shelfIn your brand

Drag to compare. The same pack and the same checks, one with the seller’s trust behind it.

Why it matters

Your name is what the customer trusts.

Sellers sign with confidence

A seller hands over their licence and signs a transfer on a page with your name at the top, not a company they’ve never heard of.

Buyers remember you

Every reply, reminder and update reinforces your dealership, so the test drive, the sale and the review all land with you.

The relationship stays yours

No vendor sits between you and your customer. The conversations, the data and the goodwill belong to your dealership.

One look across the group

Every rooftop on the same platform, looking the same, so a customer gets the same experience wherever they buy.

Each marque its own

A Toyota site and a Denza site can each carry their own brand, while the group sees every rooftop in one place.

Built in, not bolted on

It isn’t a separate product to set up. Your brand runs through every part of both engines from the day you go live.

Setting it up

Your brand everywhere, from the day you go live.

  1. 1Before you go live

    Send us your logo and colour

    Your mark, your accent colour and the name customers know you by.

  2. 2The day you go live

    It’s on every screen

    Texts, emails, car pages, the seller’s photo link, the deal pack, the app and the reports.

  3. 3Any time after

    Each rooftop, its own

    Add a brand for any rooftop or marque and it carries its own look from day one.

Questions

What groups ask about white label.

What carries our brand?

Everything your team and your customers see: sign-in, the app, every text and email, the car pages, the seller’s photo link, the deal pack and the reports.

Can each rooftop have its own brand?

Yes. Each rooftop or marque can carry its own mark and colour, and the group sees them all in one place.

Does Dealerloop’s name appear?

Only as “Powered by Dealerloop” in small grey type.

Is it an extra product?

No. White label is built into the platform, across both engines, from the day you go live. Talk to us about your group on a demo.

Also from Dealerloop

What runs under your name.

Retail Engine

Every buyer answered, booked, reminded and followed up, and the extra gross it brings.

See Retail Engine →

Acquisition Engine

Every private seller answered in seconds, appraised from their photos and bought with the paperwork done.

See Acquisition Engine →

Dealer Pulse

How every buyer and seller feels, and every salesperson’s conversations in view.

See Dealer Pulse →

See it in your own brand.

A 30-minute demo, with your logo and colour on every screen.