Compliance

Compliant customer messaging for dealers.

Speed cannot come at the cost of trust. These guides cover messaging customers within Australian law: consent, opt-outs, quiet hours and the Spam Act, in plain English.

Compliance· Article

The messaging mistakes that trigger ACMA fines: a dealer's guide to SMS and email that stays legal

Consent, identify, unsubscribe. The three rules are simple, but the fines are not. Here is where Australian businesses get caught, and how your dealership avoids joining the list.

5 July 2026 · 3 min read

Compliance· Guide

One list, three channels: building an unsubscribe register that holds up across SMS, email and calls

A practical guide for Australian dealers on building a single opt-out list that satisfies the Spam Act for SMS and email and the Do Not Call Register for calls.

2 July 2026 · 4 min read

Compliance· Guide

The Australian dealer's guide to compliant customer messaging (Spam Act, Privacy Act, consent)

A plain-English guide to messaging your customers the right way under Australian law: the three pillars of a compliant message, what consent really means, and how to keep your records straight.

28 June 2026 · 4 min read

Compliance· Article

Can dealerships legally SMS their database? The Spam Act 2003, explained

Yes, you can text your database, but only if you meet the Spam Act's consent rules. Here is what express and inferred consent mean for a dealership, and what ACMA does when you get it wrong.

28 June 2026 · 4 min read

Compliance· Article

Quiet hours: when you can and can't message customers

There is no legal curfew on marketing texts in Australia, but sending at the wrong hour still costs you. Here is the difference between the law and best practice, and sensible windows to stick to.

28 June 2026 · 3 min read

Compliance· Article

Will your dealership's texts get flagged as 'Unverified'? The 1 July 2026 sender ID deadline

From 1 July 2026, branded SMS sender IDs must be registered or risk being labelled 'Unverified' and bundled with scam texts. Here is what that means for dealerships, plus the Spam Act and Privacy Act basics every message still has to meet.

28 June 2026 · 5 min read

Compliance· Article

Express or inferred consent: which one does your dealership actually have?

The Spam Act recognises two kinds of consent, and most dealerships rely on the weaker one without realising it. Here is how to tell them apart and keep your messaging defensible.

28 June 2026 · 3 min read

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