Compliance
Compliant customer messaging for dealers.
Speed cannot come at the cost of trust. These guides cover messaging customers within Australian law: consent, opt-outs, quiet hours and the Spam Act, in plain English.
PlatformSpeed-to-leadOwner baseHandoverComplianceChoosing your toolsDealer economicsAI at the dealership
The Australian dealer's guide to compliant customer messaging (Spam Act, Privacy Act, consent)
A plain-English guide to messaging your customers the right way under Australian law: the three pillars of a compliant message, what consent really means, and how to keep your records straight.
Can dealerships legally SMS their database? The Spam Act 2003, explained
Yes, you can text your database, but only if you meet the Spam Act's consent rules. Here is what express and inferred consent mean for a dealership, and what ACMA does when you get it wrong.
Quiet hours: when you can and can't message customers
There is no legal curfew on marketing texts in Australia, but sending at the wrong hour still costs you. Here is the difference between the law and best practice, and sensible windows to stick to.