Skip to content
Dealer economics

Dealer economics, in plain English.

Lead costs, gross margins, absorption and the numbers behind a profitable yard. These guides work from sourced industry figures, with the maths shown, so you can run your own numbers.

Dealer economics· Article

The 3.5% yard: where a profitable Australian dealership actually makes its money, and what a lead really costs

Turnover is a vanity number. Here is the plain-English map of where dealership gross really comes from, and what a lead actually costs once you factor in conversion.

6 July 2026 · 5 min read

← All resources

Fifteen minutes, your cars, your leads.

Book a demo